We produce the very best performance athletic apparel in the world

To do this we approach the R+D process in a completely different way to every other brand. We start with a blank canvas and determine the best fibres for the athlete based on their activity and the climates involved. ashmei then creates bespoke material that outperforms any competitor.

Real comfort is determined by the mix of fibres used in the material and if you get these slightly wrong, you end up too hot, cold, damp or wet.

This approach is a culmination of 25 years experience as sportswear designers and is continued in every detail, feature and component to engineer the ultimate performance product rather than focus on key price points or creating seasonal collections that follow fads or trends. Our designs are classic and understated and evolve every time we need to reproduce more rather than completely redesigning them.

Outperforming the best is what ashmei delivers so you can be at your best.