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Challenge 31 – All You Need to Know

December is the month for excessive amounts of food, drink, presents, parties and generally a time for slacking off from your usual fitness regime, right?
Well, thanks to ashmei and Challenge 31, you now have the perfect reason to keep up the hard work through the festive period and be rewarded with a late Christmas gift at the end of the month.
Whether you are a runner or a cyclist, a beginner or a seasoned triathlete, Challenge 31 is designed to encourage everyone to keep active and ensure exercise remains a part of your daily routine this December.

So how does it work?

We want you to either run at least ONE mile, or cycle at least FIVE miles every day in December – or alternatively run 131 miles or cycle 531 miles over the course of the month.
Track your daily activity on any app (e.g Strava) and at the end of the month send us in your handle or a screengrab of your results and we will reward you with a 31% discount code to use on any ashmei products through January.

Game for a Challenge with Mountain Rush?

We have partnered with game developer MountainRush.com to create a virtual challenge for you to enhance your experience of this Challenge 31 winter edition.
Why not run or ride Mont Blanc this December in the epic Mountain Rush Challenge and unlock new content. You could even be in with a chance of winning exclusive prizes when you reach the summit.
Simply run or cycle with Strava to virtually climb beautifully rendered 3D mountains, against yourself, or your friends. Join the challenge for free right here.

The Reward

For your hard earned efforts we are rewarding you with 31% off your first New Year order, as well as exclusive offers from our selected partners listed below.
ashmei run

Keep us up to date with your activity

Use the #ashmeichallenge31 to track your activity
Submit your results to (address)

Enter Challenge 31

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Terms and Conditions

  • 31% discount code is valid on full price items only
  • This discount is valid from January 1st to January 31st 2019
  • Your discount code is valid for one transaction only
  • Participants are required to be a member of ashmei Strava Run or Ride Clubs (free to join) in order for results to be verified
  • Bundles, archive and special edition products are exempt from discount
  • The discount is only valid on product while stocks last