TIMELESS IS SUSTAINABLE

Lots of brands aim for sustainability in their approach to cycling apparel. At ashmei it is part of who we are.

We’re not motivated by following trends or designing for fads. The demands of a sunny summer evening or a grizzly winter morning will be largely the same in a decade as they are today. It’s why every piece of clothing ashmei makes is designed to remain useful long into the future.

Yet if the changing of the seasons remains near-constant, our understanding of the responsibility we owe the environment is shifting more rapidly. While nature provides the setting for our adventures, even human-powered endeavours are not without their impact. It’s why for us sustainability is every bit as important as performance.

TIMELESS IS SUSTAINABLE

Lots of brands aim for sustainability in their approach to cycling apparel. At ashmei it is part of who we are.

We’re not motivated by following trends or designing for fads. The demands of a sunny summer evening or a grizzly winter morning will be largely the same in a decade as they are today. It’s why every piece of clothing ashmei makes is designed to remain useful long into the future.

Yet if the changing of the seasons remains near-constant, our understanding of the responsibility we owe the environment is shifting more rapidly. While nature provides the setting for our adventures, even human-powered endeavours are not without their impact. It’s why for us sustainability is every bit as important as performance.