The RRP and Spec is set based on current market trends

The fabric is sourced to meet target RRP’s and Spec’s

The garment is designed building in features that don’t exceed the target cost

The garment is produced in a factory with labour that meets the target cost

The garment is sold at the target RRP


We NEVER design to a target price point

We NEVER source off-the-shelf materials based on price

We start from the fibre, producing an ultimate fibre mix for optimum performance

We then have a bespoke material that will OUTPERFORM anything off-the-shelf

We evaluate which fibres are best located to each part of the body

We design the garment and include every feature the athlete needs

We produce in factories selected for their skills, technologies and quality

The price of the garment is now calculated based on standard margins