Late November has come around and with it, the habitual event of Black Friday. This bad habit is one that we at ashmei wish to break.
In the Black Friday mayhem, we are rushed into buying things we don’t really need for fear of missing out. This over-consumption results in extensive waste. High street independents struggle to compete with online discounts, supply chains are pressured to meet excessive demands and the surge of deliveries come at an environmental cost.
This is unsustainable and not in line with our values as a socially responsible brand. To take part would be to contradict what we stand for so instead, we intend to break the mould.
This Black Friday, the ashmei team will be turning off our computers, closing the shop and heading outdoors and we challenge you to do the same. Resist temptation, put down your phone, get outside and enjoy your ashmei gear for its intended purpose.
Best regards, Team ashmei