Why we don’t do BLACK FRIDAY

Late November has come around and with it, the habitual event of Black Friday. This bad habit is one that we at ashmei wish to break.
In the Black Friday mayhem, we are rushed into buying things we don’t really need for fear of missing out. This over-consumption results in extensive waste. High street independents struggle to compete with online discounts, supply chains are pressured to meet excessive demands and the surge of deliveries come at an environmental cost.
This is unsustainable and not in line with our values as a socially responsible brand. To take part would be to contradict what we stand for so instead, we intend to break the mould.
This Black Friday, the ashmei team will be turning off our computers, closing the shop and heading outdoors and we challenge you to do the same. Resist temptation, put down your phone, get outside and enjoy your ashmei gear for its intended purpose.
Best regards, Team ashmei

2 thoughts on “Why we don’t do BLACK FRIDAY

  1. Fantastic example thank you Asmei team. I followed your lead and did not buy anything yesterday. Plus running in nature with kit I’ve had for ages. Over consumption is unnecessary and unsustainable. In the affluent world we have the choice to say no, to choose things carefully, of high quality and that last a long time. Issues such as knowing where everything comes from, that they are ethical, fairly traded and made with natural and sustainable materials are vitally important.

  2. Good for you!

    Which? found only 20% of BF sale prices to be lower than recent previous promotions.
    It’s a negative cycle many retailers get themselves into whereas setting prices right in the first place leads to lower waste and increased profit.

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