essential style
Unbeatable Merino Staples
The Landmark Collection
Recycled, Repurposed, Remarkable
Our trademark Merino blend
A Modern Classic
Sustainability meets performance
Summer ride essentials
Our looks
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WE ARE ASHMEI
We produce the very best performance athletic apparel in the world. With a sustainable, no-compromise approach we keep you at the top of your game, without forgetting what's important.