ashmei Stories - who we are

Summer on Lake Como

Summer on Lake Como

This Summer we invited acclaimed an cycling journalist from Rouleur, to explore Lake Como and everything it has to offer. Here is their ...

Care for your feet with Merino running socks

In the same way our Merino tops and jerseys can quickly wick away moisture, ashmei’s Merino socks help create a stable and comfortable environment ...

How to dress for spring cycling

Spring, the beginning of something new yet far more than just a prelude. Despite the promise of summer on the horizon, as an athlete, it’s perhaps...

A slow approach to making fast clothing

As we launch a new range of products based around recycled synthetic materials, we thought it a good time to explain how we ensure our design proce...

Earn your stripes | The story behind the bands on our new Breton Jersey

How Brittany’s unique cycling culture inspired our latest jersey.

Spotlight | The new Evo Jersey

Our lightweight Evo Jersey brings our focus on suitability to an audience searching for speed

Meet Mari: The designer behind the Maaree x ashmei Sports Bra

While many sports brands promise to outfit athletes from head to toe, plenty make one serious omission. ashmei’s collaboration with dedicated sport...

How to take better cycling photos

With a little effort, we can all take better cycling photos. Find out how with advice from a photographer who’s shot everything from Grand Tours to...

The Maaree x ashmei cycling sports bra

For women, a comfortable and supportive sports bra is a prerequisite for enjoyable exercise. Yet despite training as a sports engineer before worki...

Profile: Simon Gill Cycling Photographer

From sleeping in his van to capturing high drama in the High Alps, Simon Gill tells us about the ups and downs of life as a cycling photographer

Circular Cycling: Why ashmei is using old plastic to create new jerseys

It's easy to feel good in what you wear when you know your clothing comes at a minimal cost to the environment. One of ashmei's founding principles...