Slow fashion, fast clothing

Our garments are made to last, not to become landfill a year down the line. ‘Wear it, then bin it’ has never been the ashmei mindset, and never will be.

ashmei’s design aesthetic is timeless, classic, unfussy, practical – not this season’s trend, nor next season’s, but every season.

Sustainability is not a buzzword. It is core to ashmei’s philosophy from start to finish line. We all have our part to play in reducing environmental impact, our company included. ashmei is committed to best practice across the board.

We are constantly researching and improving in every aspect of production, from materials to manufacturing to packaging.

Ethical sourcing, fair treatment and remuneration for suppliers and co-workers – these core values underpin the ashmei philosophy. Quality from top to bottom.