Earlier in the year, we visited Australia to shoot a short film championing the benefits of this natural wonder fibre. Working with the Woolmark Company’s brilliant in-house videography and marketing team, he shot a film to tell the story of how well cycling and running apparel performs in the heat. We are rather proud of this film, which we have called Be Cool In Wool. We hope you like it too.
“It’s incredible really, but we still meet customers who don’t realise that Merino will keep them cooler in hot conditions than synthetics. I think it’s because they relate Merino wool to the jumper they wear in winter. It feels to us that it’s high time for a re-education programme.”