Stories

Summer on Lake Como
Summer on Lake Como
This Summer we invited acclaimed an cycling journalist from Rouleur, to explore Lake Como and everything it has to offer. Here is their account... As the sun gently kissed the... Read more...
Care for your feet with Merino running socks 
Care for your feet with Merino running socks 
In the same way our Merino tops and jerseys can quickly wick away moisture, ashmei’s Merino socks help create a stable and comfortable environment around your toes.  Read more...
How to dress for spring cycling
How to dress for spring cycling
Spring, the beginning of something new yet far more than just a prelude. Despite the promise of summer on the horizon, as an athlete, it’s perhaps the hardest season to... Read more...
A slow approach to making fast clothing
A slow approach to making fast clothing
As we launch a new range of products based around recycled synthetic materials, we thought it a good time to explain how we ensure our design process prioritises sustainability. Read more...
Earn your stripes | The story behind the bands on our new Breton Jersey
Earn your stripes | The story behind the bands on our new Breton Jersey
How Brittany’s unique cycling culture inspired our latest jersey. Read more...
Spotlight | The new Evo Jersey
Spotlight | The new Evo Jersey
Our lightweight Evo Jersey brings our focus on suitability to an audience searching for speed Read more...
Meet Mari: The designer behind the Maaree x ashmei Sports Bra
Meet Mari: The designer behind the Maaree x ashmei Sports Bra
While many sports brands promise to outfit athletes from head to toe, plenty make one serious omission. ashmei’s collaboration with dedicated sports bra maker Maaree means the ashmei range is... Read more...
How to take better cycling photos
How to take better cycling photos
With a little effort, we can all take better cycling photos. Find out how with advice from a photographer who’s shot everything from Grand Tours to our campaigns. Read more...
The Maaree x ashmei cycling sports bra
The Maaree x ashmei cycling sports bra
For women, a comfortable and supportive sports bra is a prerequisite for enjoyable exercise. Yet despite training as a sports engineer before working as a specialist bra tester, Mari Thomas... Read more...
Profile: Simon Gill Cycling Photographer
Profile: Simon Gill Cycling Photographer
From sleeping in his van to capturing high drama in the High Alps, Simon Gill tells us about the ups and downs of life as a cycling photographer Read more...
Circular Cycling: Why ashmei is using old plastic to create new jerseys
Circular Cycling: Why ashmei is using old plastic to create new jerseys
It's easy to feel good in what you wear when you know your clothing comes at a minimal cost to the environment. One of ashmei's founding principles is sustainability. It's... Read more...
How to dress for summer cycling
How to dress for summer cycling
Helping you get prepared for the warmer months, we’ve picked out some of the items we find ourselves reaching for most often during the summer season. Read more...