ashmei Stories - who we are

Earn your stripes | The story behind the bands on our new Breton Jersey

Earn your stripes | The story behind the bands on our new Breton Jersey

How Brittany’s unique cycling culture inspired our latest jersey.

Spotlight | The new Evo Jersey

Our lightweight Evo Jersey brings our focus on suitability to an audience searching for speed

Meet Mari: The designer behind the Maaree x ashmei Sports Bra

While many sports brands promise to outfit athletes from head to toe, plenty make one serious omission. ashmei’s collaboration with dedicated sport...

How to take better cycling photos

With a little effort, we can all take better cycling photos. Find out how with advice from a photographer who’s shot everything from Grand Tours to...

The Maaree x ashmei cycling sports bra

For women, a comfortable and supportive sports bra is a prerequisite for enjoyable exercise. Yet despite training as a sports engineer before worki...

Profile: Simon Gill Cycling Photographer

From sleeping in his van to capturing high drama in the High Alps, Simon Gill tells us about the ups and downs of life as a cycling photographer

Circular Cycling: Why ashmei is using old plastic to create new jerseys

It's easy to feel good in what you wear when you know your clothing comes at a minimal cost to the environment. One of ashmei's founding principles...

How to dress for summer cycling

Helping you get prepared for the warmer months, we’ve picked out some of the items we find ourselves reaching for most often during the summer sea...

Minimalist wool socks for grown-up athletes

Our Merino socks embody the qualities needed for the best in athletic performance, but in a format that’s smart enough to wear anytime.

Spotlight | Our Merino T-Shirts

Performance Merino T-shirts for running and runners. Staple wear whether you’re training, racing, or taking the day off.

Spotlight | Our Signature Merino Cycle Jersey

Warm in the cold and cool in the heat, Merino’s tactile and aesthetic qualities are also unrivalled by more conventional materials. It’s a trait we...

Loved to bits

ashmei is dedicated to producing sustainable performance clothing - but it’s not a mission that ends once the clothes arrive with our customers. Wh...

Simple care for your Merino clothing

Merino wool helps ashmei make exceptional performance sports clothing. This clothing is also very easy to care for. Not only does wool require less...