ashmei Stories - who we are

Minimalist wool socks for grown-up athletes

Our Merino socks embody the qualities needed for the best in athletic performance, but in a format that’s smart enough to wear anytime.

Spotlight | Merino by ashmei

Performance Merino T-shirts for running and runners. Staple wear whether you’re training, racing, or taking the day off.

Spotlight | Our Signature Merino Cycle Jersey

Warm in the cold and cool in the heat, Merino’s tactile and aesthetic qualities are also unrivalled by more conventional materials. It’s a trait we sought to accentuate with the...

Simple care for your Merino clothing

Merino wool helps ashmei make exceptional performance sports clothing. This clothing is also very easy to care for. Not only does wool require less regular washing than synthetic alternatives, but...

How Merino makes for perfectly balanced winter running

Designing for winter can be as challenging as running through it. Colder temperatures and the need to keep active bodies comfortable in changeable conditions mean breathability, wicking, and insulation are...

ashmei tights: keep yourself covered while the weather catches up

The trickiest season to predict, spring pulls riders and clothing in conflicting directions. With snow not yet off the cards, it’s also not uncommon to experience clear skies and double-digit...

A look at what sets ashmei’s tights and ¾ length shorts ahead of the competition

Superlative fabric The starting point for any ashmei product is always its most fundamental element. In the case of our tights, this is the fibres that go into making our...

ashmei x The Woolmark Company - Move in Merino

The Woolmark Company has for years ensured that the ethical standards of wool farming are maintained by farmers to the benefit of the animals and the brands that embrace Merino,...

Why our bib shorts are different

Lycra is a good choice for making shorts. Good enough to have become ubiquitous. Yet the fabric we use in our Signature Bib Shorts is dramatically different from that employed...

The joys of spring

Suddenly spring is in effect. With the hours of sunlight now outnumbering those of darkness, we all have more time in which to get outside and enjoy ourselves. The perfect...

Spring tights guide

Find the perfect pair of tights for spring conditions

A mobile home for ashmei

How a 1960s camper became the perfect vehicle for reaching our athletes Six decades after rolling off a production line in Ohio, our Airstream camper is not only going...